Volume 2, Issue 1, 2008

The Secularization of Religion and Television Commercials in the U.S: An Update
Georgie Ann Weatherby and Jean Pugh

Abstract

Findings from an updated project, a content analysis of 1499 television commercials, show that religious symbolism featured by television advertisers, while still slight, is on the rise. Fifty-one out of 1499 commercials viewed contained religious or spiritual content. As discussed in the paper, this continuing trend can be interpreted in various ways. Cross-cultural analysis is recommended for future studies. Full Article