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| Volume 1, Issue 1, 2007 | ||
| The Measurement and Recognition of Intangible Assets | ||
| Philip
Siegel and Carl Borgia, Florida Atlantic University phsiegel2@yahoo.com, borgiac@fau.edu |
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Abstract In today’s economy value is being created by intangible (intellectual) capital. The Federal Reserve Bank of Philadelphia estimates that in the year 2000 more than $1 trillion was invested in intangibles. Some of these intangibles were not being recognized on the Statement of Position. This paper reviews the existing and recently promulgated accounting standards relating to intangibles. Presently, Generally Accepted Accounting Principles allow for inconsistencies in the measurement and reporting of intangibles. The objective of this review is to provide evidence and alternatives to help improve the measurement and recognition of intangible capital. This will lead to the reporting of quality earnings that reflect the qualities of relevance and reliability. |
| Introduction When it comes to the recording of internally generated intangibles, very little has changed during the last 70-plus years. Generally, purchased intangibles are capitalized at cost, and the costs associated with developing internally generated intangibles are expensed as incurred. The dollar amount of unrecorded intangibles, however, has changed enormously. For example, knowledge capital estimates for Microsoft were $211 billion, Intel, $170 billion, GE, $112 billion, and Merck $110 billion, to name just a few.
The Federal
Reserve Bank of Philadelphia estimates that investment in intangible
assets for the year 2000 was approximately $1 trillion or greater (L.
Nakamura, 2001). The consequences related to the non-reporting of
intangibles are numerous, and are ultimately related to the fact that
financial reports of knowledge-based entities do not meet the criteria
of either relevance or reliability. The Financial Accounting Standards
Board (FASB) has not taken steps to allow for the capitalization of most
internally generated intangibles even though the technical feasibility
of measuring intangibles has been well documented and has now been
sanctioned by the Board for companies that are maintaining the value of
goodwill previously purchased as part of an acquisition.
Arguments
about the inability of current US Generally Accepted Accounting
Principles (GAAP) to measure the activities of knowledge-based, hi-tech,
research dependent entities are coming at a time when the accounting
profession is under fire from the Securities & Exchange Commission
(SEC), the International Accounting Standards Board (IASB), and—in the
wake of Enron—the polity at large (Gelb and Siegel, 2000). Criticisms
emanating from the SEC relate to accounting procedures that fail to
disclose, and might help to conceal massive fraud. The IASB is
pressuring the FASB to become increasingly flexible in an effort to
harmonize the global economy. In contrast to GAAP, International
Accounting Standards (IAS) emphasize conformance to principles, more
than specific rules, where the fundamental criterion is that the
statements fairly reflect the underlying economic reality of the
business, rather than conformance to some “checklist” of technical
criteria (Barth, Kasnik and McNichols, 2001).
Clearly, the
accounting profession is facing significant challenges. One of the key
problems that the profession faces is to effectively respond to the
criticisms of how intellectual and other capital is measured. A
continued failure to effectively address this issue undermines the
credibility of reported earnings and, therefore, the association between
such earnings and stock market valuations (Gelb and Siegel, 2000). Computer Technology The level of intangible capital investments that have accompanied computerization of the economy is probably far larger than the direct investments in computers. However, the omission of this capital accumulation distorts measures of productivity and income. Unmeasured intangibles include software and software development, training costs, organizational restructuring, business process redesign, and reallocation of decisions rights and incentive systems (Amir and Lev, 1996). The growth rate of investment in computers has been 30% in real terms for the last three decades.
Research & Development
Healy et al
[1997] studied the tradeoff between objectivity and relevance in
reporting R & D in the pharmaceutical industry. A simulation model was
used to measure the performance of pharmaceutical companies and compare
the performance measures (expensing, full cost, and successful efforts)
with economic returns. Successful efforts capitalization-based
performance measures explained twice the variation in value as did
expense based measures. Additionally, forecasts based on capitalization
performance measures were 50-67% more accurate than forecasts using GAAP
values.
The
book-to-market ratio reflects investors’ assessments of future abnormal
profits. Lev & Sougiannis [1999] found that low book-to-market (B/M)
companies had large R & D capital, while high B/M firms had low R & D
investment. They also reported that R & D capital was significantly
associated with subsequent returns, after accounting for other
fundamentals ( beta, size, book-to-market, leverage and P/E ratios).
The fact that the book-to-market ratio was no longer associated with
subsequent returns when R & D was present in the regression was
interesting.
There has
been a systematic decline over the past two decades between the
association of capital market values and earnings, cash flows, and book
values (Lev & Zarowin, 1999). The results of the Lev and Zarowin study
confirmed their hypothesis that the universal expensing of intangible
investments is inconsistent with GAAP, and therefore, this practice has
led to the decline of the usefulness of financial reports. The evidence
suggests that all intangible investments that have passed certain
pre-specified technological feasibility tests be capitalized.
Once
capitalization commences all project-related, previously expensed R & D
should then be capitalized. Lev and Zarowin (1999) proposed restatement
of financial reports to reflect the materialization of benefits related
to change drivers and other uncertainties affecting the quality of
financial information. Examples include expensed items relating to
employee training, reorganizations, and acquisition of technology. Patents
Patent
application citations, references cited in patent documents, and other
references, have been found to be significantly associated with
market-to-book ratios and stock returns for technology and science-based
companies (Deng and Lev, 1999). Firms whose patent portfolios contain a
large number of frequently cited patents are generating innovative
technology that is likely to yield important inventions and successful
products (Gelb and Siegel, 2000). Human Resources
Becker and
Huselid (1997) found a strong relationship between the quality of a
firm’s Human Resource Management Systems and its subsequent financial
performance. They argue that human assets should be viewed as an
investment rather than an expense. This is important because the
increasing use of technology requires greater level of human capital
and will result in a
better valuation of assets. This leads to stronger signals for
validation of accounting and financial reporting, as a result, and to a
more accurate description of the firm’s position and economic
performance. In sum, many studies have demonstrated that capitalization of intangible assets significantly improve predictive power. This results in a more accurate picture of the firms’ future financial performance. In light of the fact that investors use financial statements to make future investment allocation decisions, GAAP should provide for the capitalization of intangible assets whether purchased or internally generated. [1] SFAS 86 permits the capitalization of computer costs after technological feasibility has been attained.
Research is a
series of events that converge. It is almost impossible to discern the
turning point in the series of events that lead to a commercially
successful product (Gelb and Siegel, 2000). Assets are recorded at a
cost or by incurring a sacrifice of other assets in order to acquire
something new. Correspondingly, the resources directed toward internal
generation of either tangible or intangible assets meet the definition
of cost. The common characteristic shared by all assets is “service
potential” or “future economic benefit”. There exists some uncertainty
relative to either the service potential or future economic benefit of
internally generated intangible assets. Therefore the controversy
focuses on risk and measurability issues.
[1]
1] Although
software is risky and volatile (it has diverse technologies and
short-life cycles relative to overall R & D in pharmaceuticals)
capitalization of technologically feasible software is
permissible (SFAS 86). Absence of a market price or exchangeability of an asset may create measurement and recognition problems, but it in no way negates future economic benefits that can be obtained by use as well as by exchange. Incurrence of cost may be significant evidence of acquisition or enhancement of future economic benefits. (FASB, 1985).
The
distinction between research and development, advertising,
training, etc. and other recognized assets is not based on the
definition of assets but rather on the practical consideration
of coping with the effects of uncertainty complicated by the
fact that the benefits may be realized far in the future.
As a result of SFAC 6 (FASB, 1985), relevance and reliability
are the two primary qualities that make accounting information
useful for decision-making. Information is considered
relevant if it has the capacity to make a difference in making a
decision. Furthermore, the essence of reliability is
faithful representation, neutrality and verifiability.
Consistency, however, has been and continues to be compromised (Karim
and Siegel 1998). Other well-grounded financial accounting
assumptions are being overlooked (Schipper and Vincent, 2003) (Barth,
Beaver, and Landsman, 2001). The accounting model, which was
designed to produce relevant and reliable information, has
failed to do so. The accounting standard setters have
historically been faced with the trade-off between relevance and
reliability. Similarly, accounting for derivative instruments
and hedging activities is also an example of recognizing assets
[1] and
liabilities when the application of the quality of verifiability
requires a great deal of estimation. The recognition of
derivative instruments and embedded derivatives has taken us far
beyond traditional historical cost accounting. Nonetheless, the
benefits of recognition were considered greater than the costs
of measurement error.
The existence of internal usefulness is a worthwhile criterion for us to consider in our deliberations on the capitalization of research and development expenditures. Even non-commercially successful products provide knowledge (intellectual capital) that will be used internally in producing successful products (Amir and Lev, 1996). [1] The time value of options is recognized based on expectation that the price will increase above the strike price. Quarterly reviews are required with subsequent recognition of unrealized holding gains/losses.
[2]
Statement of Position 98-1 establishes the accounting
rules for software developed or obtained for internal
use. Capitalization begins at the application
development stage.
The objective
of using present value in accounting measurement is to capture the
economic differences between sets of future cash flows. This
measurement of expected present value is one method of capturing an
asset valuation and can be used in the case of internally generated
intangibles. SFAC 7 (FASB, 2000) introduces the measurement of
“expected present value”. This differs from traditional accounting
present value calculations in that it refers to a sum of
probability-weighted present values in a range of estimated cash flows.
When no market exists for the item or comparable items, the appropriate
rate must be observed from some other cash flows (Lev and Sougiannis,
1996). SFAC 7 also lists the features that present value measurements
should incorporate to fully capture economic differences between assets.
… the estimate should include a single or series of future cash flows, possible variations in the amount, timing, and uncertainty, and unidentifiable factors including illiquidity and market imperfections. …Value-in-use and entity-specific measurements [1] can be applied to capture all five elements. The measurement substitutes the entity’s assumptions for those of the market place. (FASB, 2000).
Clearly, this would lend support to the capitalization process. The riskiness attached to internally generated intangibles can be measured using internally generated metrics incorporating “expected present values” amenable to the measurement of intangible (intellectual) capital). In the absence of a cash transaction, measurement can be made based on comparison of similar transactions in the market place. In other words, payments made for in-process R & D and other internally generated intangibles can be used in some situations.
[1] SFAS No. 33
and 89 permit the use of internally generated indices to restate
historical costs statements to current cost. The Cost of Certain Intangibles
Although the
cost of most internally generated intangibles is presently expensed as
incurred, methods do exit to measure which of these costs should be
capitalized. An example is the measurement via expected present value.
The following gives specific examples of measuring capitalizable
costs associated with advertising, R & D, patents, and employee
training. Advertising and R & D
The costs of
all advertising are expensed in the periods in which those costs are
incurred (SFAS 2; FASB, 1974), with the exception of direct-response
advertising. SOP 93-7 requires that the primary purpose of such
advertising be to elicit sales, and that there must be a system for
documenting the sales activity. Treating customer-acquisition costs
differently leads to inconsistent financial reporting. It’s difficult
to document over multiple time periods using estimated present values
the increase in sales and income of advertising campaigns (Gelb, 2002).
The expensing
of R & D and advertising are required based upon the risk and
uncertainty related to their benefits. For example, there should be
sufficient documentation between R & D expenditures and the ratio of
successful/non-successful drugs. For each company the success/failure
ratio over an extended period of time should be documented (Sannella,
1995). SOP 93-7 requires a historic pattern of results for the entity;
however, industry specifics are not objective evidence. If the entity
does not have operating histories for new products or services,
statistics for other products or services may be used if it can be
demonstrated that these are products/services that are likely to be
highly correlated. The Statement also permits the payroll and payroll
related costs for the activities of employees who are directly
associated with, or devote time to, the advertising to be reported as
assets (Gelb and Siegel, 2000).
Intellectual
Property: Patents SFAS 133 (FASB, 1998) prescribes the accounting rules for recognizing options. The Patent & License Exchange currently offer products to assist owners of intellectual property to value their intellectual property (IP) as financial assets, thus converting goodwill-based valuation to market-based valuation. They provide IP valuation and monetization products and also distribute IP valuation data. Patents are options on technology. They are call options on the future cash flows that may or may not arise from technology. The Exchange provides evidence that IP behaves like a financial call, and are therefore subject to monetization. Option pricing models have already been sanctioned by the FASB (SFAS 123; 2004) as acceptable pricing models. The accounting rules for call options are already in existence, and the market-test for treating patents as call options has been met. The Exchange provides bona fide transaction and valuation data. (Kawaller 2004)
Presently
there exist markets in patents both on-line and off-line. Sony and Dow
are an example of companies that have placed parts of their patent and
know-how portfolios for trade on websites (Gu & Lev, 2000]. The
recognition of patents is in accordance with GAAP.
Employee
Training Costs A recent report on voluntary disclosures by the FASB indicates that additional data about unrecognized intangible assets would be beneficial because of the importance of intangibles to a company’s value. Intangibles include not only R & D, but also human resources, customer relationships, innovations, etc.[1] The FASB argues that intangible assets are subject to fluctuations due to external factors not wholly within management’s control. The FASB therefore recommends disclosure rather than recognition of internally generated intangibles. The FASB argues that the measurements used by companies to manage their operations and drive their business strategies are very useful voluntary disclosures. [2] The question raised here is whether or not all intangibles should be recognized if they are reliably measurable and are relevant. The next section of this study will discuss how the FASB has supported the capitalization of internally generated metrics in the case of maintaining the value of intangibles purchased in an acquisition. These same metrics could be used to restate the traditional financial reports to include all intangible (intellectual) capital, with full disclosure on how these metrics were derived. Furthermore, there are very few assets, tangible or intangible, that are wholly within any company’s control.
[1] The Board suggests preparing a list of items that may require disclosure. Examples include agreements, contracts, patents, copyrights, trademarks, databases, customer lists, and software. [2] Improving Business Reporting: Insights into Enhancing Voluntary Disclosures, FASB 2001
Confounding Statement: SFAS 141 and SFAS 142
SFAS 141,
“Business Combinations” (FASB, 2001) requires that certain intangibles
be listed separately that previously were recognized as goodwill.
However, this Statement did not change the expensing of R & D costs
inherent in a purchase. SFAS 142, “Goodwill and Other Intangible
Assets” (FASB, 2001) requires that purchased goodwill be capitalized and
not amortized based on the premise that a company can maintain the value
of this asset. Annually, the fair value of goodwill is tested and
written down when this value has been impaired. This section explains
how these changes compounded the inconsistencies associated with
accounting for intangibles. SFAS 141 requires all business combinations within the scope of the Statement to be accounted for by the purchase method of accounting. There are several reasons for issuing this Statement, so as: ·
SFAS 141
provides examples in five different categories: Marketing, Customer,
Artistic, Contract, and Technology related intangibles, such as
trademarks, television programs, leases, and patents. FSAS 141 does not
change the requirement that amounts assigned to research and development
that have no alternative future use shall be charged to expense at the
acquisition date (Lev and Sougiannis, 1999). Another disadvantage
listed by the Board of using two different methods for acquisitions was
the difficulty in drawing unambiguous and non-arbitrary boundaries
between transactions to which the different accounting methods would
apply (Lev and Sougiannis, 1999). The FASB in this Statement made two
exceptions for recognizing an intangible asset separately from goodwill:
An assembled workforce
Even though
an assembled work force meets the criteria for recognition, it becomes a
component of goodwill. The FASB argues that replacement cost is not a
representationally faithful measure of the intellectual capital of an
entity, and therefore reliable measures are not available for separate
recognition (Lev and Zarowin, 1999).
Research &
Development
Analysts and other users of financial statements, as well as company managements, noted that intangible assets are increasingly important economic resources for many entities and are an increasing proportion of the assets acquired in many transactions. As a result, better information about intangible assets was needed… The changes in this Statement will improve financial reporting because the financial statements of entities that acquire goodwill and other intangible assets will better reflect the underlying economics of those assets. As a result, financial statement users will be better able to understand the investments made in those assets and the subsequent performance of those investments… provide...better understanding of the expectations about, and changes in, those assets over time thereby improving their ability to assess future profitability and cash flows. (FASB, 2001)
Thus, the
Board believes this approach gives the user better information on
management’s accountability of assets.
If no legal,
regulatory, contractual, competitive, economic, or other factors limit
the useful life of an intangible asset to the reporting entity the
useful life of the asset shall be considered to be indefinite. The term
indefinite does not mean infinite. An intangible asset that is not
subject to amortization shall be evaluated each reporting period for the
indefinite life criterion, and tested for impairment annually if
circumstances warrant (SFAS 142).
The
amortization of recognized assets, including acquired goodwill, is no
longer mandatory under SFAS 142. Under the prior standards, all assets
had to be depreciated or amortized, other than land. Goodwill will be
tested for impairment at a level of reporting referred to as a reporting
unit. The FASB acknowledges that goodwill is a residual, and therefore
cannot be directly measured. The Board therefore included a method for
measuring “implied fair value of goodwill”. This method allocates the
fair market value of all assets and liabilities as if the reporting unit
had been acquired in a business combination. The fair value of the
reporting entity is the acquisition price and the value allocation
should include the cost of research and development. The measurement of
the fair value of a reporting unit is inconsistent with GAAP. There is,
in general, no market price for a reporting unit (segment).
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